Job description
Job title: Marketing Coordinator
flsa: Non-exempt
Department: Sales
Employment type: Full time
Job Summary
Position Scope: PLM Operations is currently seeking a Marketing Coordinator for the overall management of our digital media (internal, customer facing, and consumer facing), whilst embracing a supportive role for our sales team. Our Marketing Coordinator will collaborate with cross-functional teams to make sure each project gets the resources and attention needed to be successful.
Essential functions

 

Essential Duties and Responsibilities

  • Fluent in Facebook, Instagram, LinkedIn, YouTube, and Twitter. Corporate-level social media marketing experience a plus

  • Develop monthly content for each social channel, and update content marketing calendar

  • Monitor social media analytics to come up with creative solutions/strategies to adequately target appropriate consumer demographic.

  • Audit and enforce brand standards across digital and print media.

  • Support with print media orders and execution.

  • Manage online product database (1WorldSync, Retail Link, etc.)

  • Experience with social media advertising strategies and increasing followership a plus

  • Execute social campaigns focused around increasing engagement and showcasing our products

  • Ongoing social media training for internal staff to maximize their utilization of social media

  • Keep La Michoacana positioned for success in social media by monitoring trends on each different platform

  • Position may require working nights and weekends for special events

  • In house product photography as needed 

  • Assist in organizing event attendance and/or execution
  • Create tailored ads for different media channels (Google, Facebook/Instagram, etc.)

  • Position may have occasional travel to attend La Michoacana sponsored events where social media engagement is important Assist in organizing event attendance and/or execution

  • Create monthly social media performance reports

  • Primary social customer service contact for inbound private messages and public comments

  • Handle La Michoacana’s general email inbox and general sales inquiry calls and forward to appropriate brand representative/department.

  • Serve as the liaison between departments to update company communication board messages on a monthly basis

  • Support internal initiatives to promote a positive company culture.

  • Other tasks as needed.

 

Physical Requirements

This job operates in a clerical office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand as necessary.

 

 

 

Qualification

 

  • Outgoing, energetic, and team-spirited

  • Bilingual (Spanish/English). Fluent.

  • Experience in Illustrator, Photoshop.

  • Knowledge of Word, Excel, Powerpoint.

  • College courses or College degree, preferably in marketing, communications, PR, business management, or graphics design a plus but not necessary.

  • Corporate/business social media management experience a plus.

  • Content and performance portfolios samples a plus

  • Self-motivated team player

  • Photography experience a plus

  • Superb attention to detail

  • Demonstrated quantitative analytical skills

  • Strong verbal and written communication skills

  • The position is located at company headquarters in Modesto, California

  • Motivated/eager learner

  • Creative thinker

  • Search engine marketing experience a plus

 

APPLICATION
First name
Last name
E-mail
Phone
Address
States
City
Loading...
Zip
Best time to contact
Soonest available start
Employee Referral
Upload your resume (pdf,docx)
CHOOSE FILE
Not selected
Upload your cover letter (pdf,docx)
(Optional)
CHOOSE FILE
Not selected
I hereby certify that I have not knowingly withheld any information that might adversely affect my chances for employment and that the answers given by me are true and correct to the best of my knowleedge. I further certify that I, the undersigned aplication, have personally completed this application. I understand that any omission or misstatement of material fact on this application or on any document used to secure employment shall be the grounds for rejection of this application or for immediate dishcarge if I am employed, regardless of the time elapsed before discovery