Essential Duties and Responsibilities
Fluent in Facebook, Instagram, LinkedIn, YouTube, and Twitter. Corporate-level social media marketing experience a plus
Develop monthly content for each social channel, and update content marketing calendar
Monitor social media analytics to come up with creative solutions/strategies to adequately target appropriate consumer demographic.
Audit and enforce brand standards across digital and print media.
Support with print media orders and execution.
Manage online product database (1WorldSync, Retail Link, etc.)
Experience with social media advertising strategies and increasing followership a plus
Execute social campaigns focused around increasing engagement and showcasing our products
Ongoing social media training for internal staff to maximize their utilization of social media
Keep La Michoacana positioned for success in social media by monitoring trends on each different platform
Position may require working nights and weekends for special events
In house product photography as needed
Create tailored ads for different media channels (Google, Facebook/Instagram, etc.)
Position may have occasional travel to attend La Michoacana sponsored events where social media engagement is important Assist in organizing event attendance and/or execution
Create monthly social media performance reports
Primary social customer service contact for inbound private messages and public comments
Handle La Michoacana’s general email inbox and general sales inquiry calls and forward to appropriate brand representative/department.
Serve as the liaison between departments to update company communication board messages on a monthly basis
Support internal initiatives to promote a positive company culture.
Other tasks as needed.
This job operates in a clerical office setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand as necessary.
Outgoing, energetic, and team-spirited
Bilingual (Spanish/English). Fluent.
Experience in Illustrator, Photoshop.
Knowledge of Word, Excel, Powerpoint.
College courses or College degree, preferably in marketing, communications, PR, business management, or graphics design a plus but not necessary.
Corporate/business social media management experience a plus.
Content and performance portfolios samples a plus
Self-motivated team player
Photography experience a plus
Superb attention to detail
Demonstrated quantitative analytical skills
Strong verbal and written communication skills
The position is located at company headquarters in Modesto, California
Search engine marketing experience a plus