Job description
Job title: Social Media Coordinator
flsa: Non-exempt
Department: Sales
Employment type: Full time
Job Summary
PLM Operations is currently seeking a Social Media Coordinator for the overall management of our social media channels, with a goal to grow following, improve KPIs for each social channel, and generate consumer engagement.
Essential functions


Essential Duties and Responsibilities


  • Fluent in Facebook, Instagram, LinkedIn, YouTube, and Twitter. Corporate-level social media marketing experience a plus.

  • Develop daily, weekly, and monthly content for each social channel, and updating content marketing calendar.

  • Generate Blog/story content for website and public relations

  • Experience with social media advertising strategies and increasing followership a plus

  • Present innovative solutions for positioning La Michoacana as subject matter experts on each social media platform

  • Execute social campaigns focused around increasing engagement and showcasing our products

  • Develop hashtag campaigns

  • Develop multi-media campaigns that trigger engagement

  • Ongoing social media training for internal staff to maximize their utilization of social media

  • Keep La Michoacana positioned for success in social media by monitoring trends on each platforms and testing out new functionalities

  • Position may require working nights and weekends for special events.

  • Position may have occasional travel to attend La Michoacana sponsored events where social media engagement is important

  • Assist in organizing event attendance and/or execution

  • Primary social customer service contact for inbound private messages and public comments

  • Handle La Michoacana’s general email inbox and general sales inquiry calls and forwarding to appropriate brand representative/department.

  • Other responsibilities as assigned.


Physical Requirements


QUALIFICATIONS REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representatives of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.




Requirements, Qualifications, and Selection Criteria


  • Outgoing, energetic, and team-spirited

  • Bilingual (Spanish/English). Fluent.

  • College courses or College degree, preferably in marketing, communications, PR, business management, or journalism a plus but not necessary.

  • Corporate/business social media management experience a plus.

  • Content and performance portfolios samples a plus

  • Experience in Illustrator, Photoshop a plus.

  • Self-motivated team player

  • Superb attention to detail

  • Demonstrated quantitative analytical skillsStrong verbal and written communication skills

  • The position is located at company headquarters in Modesto California.


First name
Last name
Best time to contact
Soonest available start
Employee Referral
Upload your resume (pdf,docx)
Not selected
Upload your cover letter (pdf,docx)
Not selected
I hereby certify that I have not knowingly withheld any information that might adversely affect my chances for employment and that the answers given by me are true and correct to the best of my knowleedge. I further certify that I, the undersigned aplication, have personally completed this application. I understand that any omission or misstatement of material fact on this application or on any document used to secure employment shall be the grounds for rejection of this application or for immediate dishcarge if I am employed, regardless of the time elapsed before discovery