Essential Duties and Responsibilities
Fluent in Facebook, Instagram, LinkedIn, YouTube, and Twitter. Corporate-level social media marketing experience a plus.
Develop daily, weekly, and monthly content for each social channel, and updating content marketing calendar.
Generate Blog/story content for website and public relations
Experience with social media advertising strategies and increasing followership a plus
Present innovative solutions for positioning La Michoacana as subject matter experts on each social media platform
Execute social campaigns focused around increasing engagement and showcasing our products
Develop hashtag campaigns
Develop multi-media campaigns that trigger engagement
Ongoing social media training for internal staff to maximize their utilization of social media
Keep La Michoacana positioned for success in social media by monitoring trends on each platforms and testing out new functionalities
Position may require working nights and weekends for special events.
Position may have occasional travel to attend La Michoacana sponsored events where social media engagement is important
Assist in organizing event attendance and/or execution
Primary social customer service contact for inbound private messages and public comments
Handle La Michoacana’s general email inbox and general sales inquiry calls and forwarding to appropriate brand representative/department.
Other responsibilities as assigned.
QUALIFICATIONS REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representatives of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requirements, Qualifications, and Selection Criteria
Outgoing, energetic, and team-spirited
Bilingual (Spanish/English). Fluent.
College courses or College degree, preferably in marketing, communications, PR, business management, or journalism a plus but not necessary.
Corporate/business social media management experience a plus.
Content and performance portfolios samples a plus
Experience in Illustrator, Photoshop a plus.
Self-motivated team player
Superb attention to detail
Demonstrated quantitative analytical skillsStrong verbal and written communication skills
The position is located at company headquarters in Modesto California.